Talent is Just the Beginning, An Artists' Guide to Marketing in the 21st Century by Bette Ridgeway. The book covers all aspects of the business of art. Approaching and working with galleries, portfolios, record keeping, consignment laws and more! With a 25-year career as an artist, gallery owner and director, graphic and web designer, and marketing professional, Ridgeway gives a personal edge to her advice to other artists. What is Talent, anyway? What is success? The book is inspiring and informative and a bible for artists wishing to advance in today's challenging global art marketplace. 103 pages, softback art instruction book.
Author Bette Ridgeway.
